Our philosophy and approach is driven by the pioneering work of our Chairman, Michael J. Slater.

Potential Capital

Unlocking potential requires expanding your team well beyond your financial capacity to do so.
We are potential capitalists; we are force multipliers. We are fractional co-founders; we are your expanded team members. 

Dreaming Backwards inspires to entrepreneurs to imagine their business at scale, and then to systematically define all of the key components and dependencies needed to get there. Unlocking potential using the Entry Ventures Potential Quadrants are the backbone of everything we do at EVG to help entrepreneurs succeed in that goal.

Entry Ventures Potential Quadrants

01. INNOVATION

Helping to get products built
Finding the right internal or outside developers
Guidance to build exceptional products

03. INVESTMENT

We Require Buy In from all parties:

Investors - Employees - Partners - Customers

We provide direct initial key capital. But we go well beyond the normal to position companies for successful strategic and VC raises

02. STRATEGY

Dreaming backwards
Start with ultimate success goal and work in reverse
Discipline to separate strategy from product/innovation

04. SCALABILITY

We have our own team that handles all accounting, finance, and administrative functions so that entrepreneurs can focus on building their teams and products and delighting their customers.